The price and future for buzz   by xiazihui

“Tell me, why I should not dismiss you?” Iron lady Carol-buzz (Carol Bartz) of this famous saying, come on her own misfortune. Since HP’s former CEO carly Fitzgerald, Mr Lena was left buzz, became us technology industry the most dazzling women, however, and he was fired for her experience similar circumstance is, buzz have recently been board a phone “fire”.

Can not find any successor, a sack of CEO, who will now is yahoo CEO successor? Dismissed that whether the CEO of career over?

Without the “bench” buzz

In general, international companies in key positions and there should be a succession management plan, to training and development to organize the internal high potential talents, creating excellent talent pool to get inside the current and future required core capability. This also is known as the “bench” plan, like basketball player off the bench as the bench can at any time over.

Why yahoo’s board obviously not looking for good in “bench” candidate and fired the buzz? About DDI (China) senior adviser NiHui clock told the the first financial daily “, “this could be of two evils choose the light practice.” Obviously, the buzz and the board of directors in concept has been formed the great difference. Buzz think she the reorganization of the yahoo measures, in 2013 years to see the effect, but the board of directors has no patience.

Try so hard dismissal may also because board buzz in the company by the internal pressure. “Buzz do it so badly,” the United States technology blog BusinessInsider recently revealed a lot and yahoo executives anonymous conversation, the most people to yahoo CEO buzz negative views.

But the board to find a suitable candidate? Yahoo is home to the news media company, is also an Internet technology company, want to have the CEO two aspects of background, really bad for someone. The legendary candidates including last October, to take over yahoo America business, the Ross levin, news corporation went executives Jonathan miller, news corporation, the former chairman and often called for private equity company purchase yahoo’s Peter cut better, etc.

“Relative to the blue chip companies such as IBM, GE and complete, transparent succession management plan, like yahoo such new technology the company develops rapidly, the founder and CEO of star star succession plan is relatively improve, not transparent.” Time management consulting company project consulting director bag morning star said.

And NiHui clock think, even if yahoo also has his own successor plan, but the enterprise the different stage need different characteristics, the leaders of the internal training candidates need certain of time, if you can meet the needs of the developing situation of yahoo now is also a problem; If a new CEO for someone from outside, also need to spend time and successor energy to understand the new company business strategy and enterprise culture, and how well continue or break through original strategy, is also a wild card.

The board of directors of the American leadership research center and the delta consulting company a survey report, the view that “only about half of public and private enterprise of chief executives successor problem has detailed plan… even those thousands of employees, and every year cost 1 million used for training talents global big company also is so”.

The price of the board of directors

Yahoo! Buzz is the fourth ceos, also is the fourth is the “performance”, but this recession away four in previous career success is the CEO of yahoo, have failed to take over after the decline of the reverse situation. Buzz after school, yahoo’s board the possibility of loss is not only of more than $1000 in compensation for loss of office, and many people of yahoo’s board decision-making ability doubt, after all, are appointed by the board of directors is CEO of the term, the board of directors of the dismissal, is actually not admit that you made a wrong decision.

The more big question is yahoo’s board lack courage to face reality, cannot make decisive and firm decision. When buzz to yahoo brings negative effect, board still support the buzz. Until this year June yahoo’s annual shareholders meeting, the chairman bo stoke also said: “fully support the buzz and the existing management team,” “believe yahoo to correct”.

Currently hold yahoo 5.1% of the shares the Point of Third hedge fund managers, Daniel Loeb, we should also be current chairman of class is over. He think yahoo some board members should be the failure of the company and its individual responsible for the performance. Because had rejected Microsoft’s offer, and choose the buzz. But compared to Microsoft was put $44.6 billion offer, yahoo now $18.3 billion market value is obviously some of the “poor”. In addition, for yahoo holdings of Asian assets, yahoo holdings of Japan yahoo and alibaba stake China processing, bo stoke appear indifferent, that these assets become lost control, in a passive position.

More important, Loeb, as long as that Roy bo stoke still served as chairman of the board and that yahoo yahoo will not appeal to the necessary intelligence and is especially CEO candidates. Yahoo’s board and management need a thorough shuffling, to repair caused by poor management brand value put-downs.

Ciic hr management consulting Co., LTD, deputy general manager HuPeng make it seems, members of the board of directors of the company’s future development strategies and ideas to consider, hard to make a farsighted decision or reach a consensus, and thus cannot confirm to the requirements of the successor. This, he said, also may be difficult to find suitable yahoo current CEO reasons.

And this is reflected in the firings of the board of directors of the CEO and the contradiction, it may make some of yahoo’s talents are affected and erosion, bag, this to the board of directors of the morning star think it may also be a big loss.

Fired the “second spring” CEO

As the buzz that announced to be fired the high-profile way leave, or colleagues like China that virtual says “looking for a new challenge” CEO, how much can let a person feel “why can” feeling. Fired after mentality, like how to adjust the HP former CEO carly Fitzgerald, Mr Lena left his “brave choice” that choose road of the future is face a common problem.

In western society, be fired CEO continue to walk the road of professional manager is very normal, “it is because the company will identify, sometimes CEO was dismissed performance is not ready, sometimes is not necessarily CEO itself responsibilities.” HuPeng make said, for example, sometimes just the executor of the board of directors CEO strategy, or industry is in a recession channel wait for a reason. In an industry performance was not well, not representative in another industry also can’t do well, and so many people choose out, also is recognized.

NiHui bell said, if it’s because of the personal integrity, honesty, integrity of scandal and step down, of course the individual reputation drop, will not be other employers, the reception If is the CEO and the board of directors concept not consistent, but itself ability, may still welcome by other companies.

But, after the financial crisis in one of the trend is, ceos face pressure for sales reached record levels. Bosch company to the chief executive officer (CEO) the annual research shows that changes, the replacement rate than overall CEO came in the 1990 s, the term of office of higher CEO more and more short, the 2010 average tenure is 6.6 years.

“For these be dismissed CEO speaking, they choose the future may be the highest levels of maslow’s demand, fulfillment needs.” NiHui bell said. Steve jobs “was” leave the apples, stage a come back; The WangZhiDong “was” sina after he left, chose to venture; Carly Fitzgerald, Mr Lena except in all over the world of high fees published “leaders training” speech and to write a book, but also served as Washington area computer security company Cyber Trust and a venture capital company directors.

From the industrial transformation, is not a few CEO invest his choice. “Chinese suppliers for the alleged fraud” and the resignation of alibaba CEO, said before WeiZhe to create fine the investment fund, aimed at investment “secondhand building”, “lousy poop” and for management can’t listing of the company, we hope to provide the enterprise management service. Gome former CEO ChenXiao, also do equity investment, the transformation will investment focus on household, clothing, biological pharmaceutical and other consumer goods industries.

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I am xiazihui a professional editor from
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Johnson Speech Andrews Air Force base Nov. 22 1963