Talk from the Obama campaign strategy to strengthen construction of the new media broadcasting    by jekky

Of: the Central People’s Broadcasting Radio Yong-Chun Liu

1, the Obama campaign’s strategy of using Internet tools

2008 U.S. presidential election turnout hit a new high, this is no accident, one important reason is that both Obama and McCain, Obama in particular, effective use of Internet and other modern canvassing ways to attract "is not concerned political "groups such as young voters to vote. A proof is a social networking site in the world famous Facebook ("Facebook") above, Obama "camp" in the number of long-term fans topped the list.

If the politicians to fight for more grass-roots and youth groups, he may take the image of the strategy is that some people like the "young, fashion, innovation, break through" the image of the strategy, New Media Is the best choice!

Obama campaign using the Internet tools include:

(1) Obama start his own official website, integrated online promotional tools, promotional campaign ideas: ChangeWeNeed

Obama presidential campaign beginning on the establishment of a personal website, on the site Barack Obama to support his people to show their all-round display of his political philosophy, showing his experience to show if he was elected president which would bring well-being of the American people to show his domestic and foreign policies after the election. Obama website’s major plates are: Obama blog (ObamaBlog), Obama News (ObamaNews), Barack Obama Events (ObamaEvents), Obama map (ObamaMap), Obama store (ObamaStore) Obama TV (BarackTV), Obama all up (ObamaEverywhere) and so on. Obama is a blog set up his own run for president for the personal blog to show Obama’s talent and ideas, easy to communicate with voters. News and Events Barack Obama Barack Obama Barack Obama and the Obama campaign, a comprehensive display of news events. Map showing Obama running for president in his footsteps running across the United States. Obama shops selling all kinds of Obama’s signature books, dolls, flags, badges, T-Shirt and so on. Obama TV is showing his campaign Speeches video (Youtube). Barack Obama Barack Obama all tracking is to provide well-known social networking sites in the United States all personal pages, including Facebook, MySpace, Youtube, Flickr, Digg, Twitter, LinkedIn and so on.

Although, McCain also has his own personal website, but the interactivity and simplicity on the far less than Obama.

(2) in the United States leading social, video and photo sharing Web site for supporters of other web2.0

In Obama’s personal Web site, we already know Obama well-known social networking sites in the United States, both to establish a personal home page, such as Digg, Facebook, Twitter, MySpace, Youtube, Flickr and so on.

According to the latest data, Obama’s home page at Digg PR 6, 7 on in Youtube, the Twitter for the 7……

According to an authoritative survey, the number one million eligible to vote in the MySpace users, 60 percent support Obama. Meanwhile, only 34% of MySpace users that might vote for Republican presidential candidate John McCain, the poll’s error of 3%. Facebook

McCain won 572,009 a supporter, but there are 2,071,473 a supporter of Obama; Obama’s YouTube has 100,000 subscribers, he’s Screen was viewed 17.1 million times. McCain only 24,000 subscribers and 11.1 million times;

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